Digital Marketing

Active Since 2007

With over 18 years immersed in the dynamic world of digital marketing, I’ve cultivated a self-driven expertise rooted in passion and an innate curiosity for understanding complex systems. As a self-taught professional, I’ve thrived in this ever-evolving industry by embracing change, pioneering strategies, and leading cross-functional efforts to deliver measurable results.

My career has been defined by designing and executing high-impact campaigns that set benchmarks for success—many of which remain unmatched by successors. From strategic conceptualization and budget forecasting to content planning, cross-channel asset curation, and data-driven optimization, I’ve mastered the full lifecycle of campaign management. Whether crafting compelling copy, fostering audience engagement, or dissecting analytics to uncover actionable insights, I prioritize precision and creativity to build trust, drive growth, and refine outcomes.

With hundreds, if not thousands, of successful campaigns under my belt, my experience is rooted in resilience. From capturing critical media in subzero conditions to dissecting analytics late into nights and weekends, I’ve mastered the grit required to excel. I’ve navigated high-stakes scenarios, social media crises, and seemingly impossible deadlines, emerging stronger each time. Challenges that overwhelm others invigorate me—they’re opportunities to innovate.

The results speak for themselves:

  • RallySport Direct: Amplified annual revenue fivefold through strategic digital initiatives and innovations.

  • Integrated Engineering: Drove unprecedented sales growth—37% YOY in Year 1, followed by 31% in Year 2.

  • Personal Venture: Scaled my local startup into an internationally recognized brand in under three years, achieving 1,400% growth.

Every email I’ve sent, every campaign I’ve ran, every metric I’ve found lies a philosophy of relentless innovation, resilience, and a refusal to settle for “good enough.” Let’s build what’s next.

Highly Experienced

  • 20+ Years of Photoshop, Illustrator, Acrobat, and Dreamweaver.

    15+ Years of Premiere, After Effects, Audition, and InDesign.

  • 15+ Year of Analytics, Sheets, Slides, Docs, Sites, Chat, Voice, and Gmail.

    10+ Years of Ads, Forms, and Local.

  • 25+ Years of Excel, Powerpoint, and Word.

    20+ Years of Outlook, SharePoint, and Teams(Skype)

  • 20+ Years of Web Forums

    15+ Years of Facebook, X (Twitter), YouTube, WhatsApp, Reddit, Twitch, and WordPress.

    10+ Years of Instagram, Meta Ads, Pinterest, Tumblr, Snapchat, and Blogger

    5+ Years of TikTok and Discord

  • Native Apps, HootSuite, Sprout Social, Meta Business, and custom Zapier API Integrations

    Emails through MailChimp and Listrak. SMS through Attentive.

Digital Marketing Portfolio

These are examples of digital marketing campaigns that I have ran. They include creatives, built website pages, copy,  links, and inspiration.

RallySport Direct


Six red cars of various models displayed against a red background with snowflake patterns, alongside the text "Ultimate Car Enthusiast Holiday Gift Guide."

The company switched to Shopify in 2023, a lot of the pages disappeared but might reside on Web Archive.

Annual Holiday Gift Guide: This is the artwork that was done by using car racing games to capture key vehicle segments (24). This first link will show you the structure of what the custom page was supposed to look like and the second link has some of the artwork still remaining. The red cars graphic above was reused for another gift guide as well.

https://web.archive.org/web/20201130132539/https://www.rallysportdirect.com/pages/holiday-gift-guide

https://web.archive.org/web/20210228030054/https://www.rallysportdirect.com/pages/holiday-gift-guide

Collage of 13 rally cars with labels indicating model and year, including Subaru WRX, Subaru WRX STI, Subaru BRZ, Subaru Crosstrek, Mazda Speed3, Ford Focus ST, Ford Fiesta ST, Mitsubishi Outlander Sport, and others, with various racing liveries and backgrounds.

Project Cars: I built this out to be a tool for our sales team to use as examples of what we did to assist customers in building their cars. The layout, artwork, copy, and pages were done by me. With about 80% of all photography used was also shot and edited by me. The 2015 Subaru WRX STI was in a giveaway that I helped lead. The Land Speed Record car was an in-depth build of a car to be used as an attempt to set a record with. Unfortunately, both pages of those are limited or unavailable on Web Archive. I have also included links to forums that show more of the original artwork.

Project Cars: https://web.archive.org/web/20201204020258/https://www.rallysportdirect.com/pages/project-cars

2015 WRX STI: https://forums.nasioc.com/forums/showthread.php?t=2863756

Land Speed Car: https://web.archive.org/web/20210415135937/https://www.rallysportdirect.com/pages/rsdlsr-subaru-impreza-land-speed-record-challenger https://forums.nasioc.com/forums/showthread.php?t=2894168

Digital graphic with neon-style text promoting Cyber Monday, offering 10% off with code CYBERM, featuring two cars against a starry night sky background.
Cyber Monday advertisement offering 15% off with cheat code CM2019, featuring a white sedan with red wheels and a blue sedan with red Chinese character on the side, set against a background resembling a video game screen.

Retro Graphic Inspired

Street Fighter Inspired

Graffiti-style mural advertising a Labor Day sale with up to 30% off on various automotive and engineering brands, including AutoSyled, DEATSCH WORKS, COSWORTH, EPI ENGINEERING, DBA Disc Brakes Australia, and IKART30Y.

Graffiti Style

Rallysportdirect.com logo with a circular emblem and stylized 'L' design in black and white, next to the website name in red and pink text on a black background.
Close-up of a race car engine with visible black exhaust headers, suspension parts, and brake components, with a focus on the front of the engine bay.

Based on the Utah Jazz City Colors. Merch ended up being sold with this concept.

Various Photography by Me Used for Campaigns and Content. You can see more examples here.

Examples

Integrated Engineering

Thumbnail grid of multiple automotive gift guide videos, each featuring a person in front of cars or car parts, with red buttons labeled with various car model parts for shopping links.

I took the Holiday Gift that I did at RallySport Direct and created a similar campaign. The artwork was aligned with their style guide. This campaign was more heavily focused on YouTube videos that I storyboarded.

https://performancebyie.com/pages/ie-holiday-gift-guide

A football on fire with flames, with graffiti-style text that reads 'Boost into Spring Sale' in bright colors.

Sale Artwork for Spring Sale 2022

A close-up of a car engine with an illuminated neon sign that reads "Black Friday" in green and red colors.

Sale Artwork for Black Friday 2021

Motion Artwork for Black Friday 2020 using Video Game Capture Like for RallySport Direct Campaigns.

Close-up view of metallic machined components with smooth, polished surfaces and precise cutouts, arranged in a workshop or manufacturing setting.

Sample of Content Creation of Raw Machined Parts

Multiple silver engine connecting rods with the 'TUSCAN' brand engraved on them, arranged in rows on a workbench.

Sample of Content Creation of Engine Connecting Rods


Advertisement for Clarks Auto, an independent Subaru service and repair shop, featuring a superhero in a white jumpsuit with Subaru logo flying through the air. The ad highlights services like oil change, maintenance, Subaru repairs, ASE certified technicians, and emergency services. It mentions a 77k mile warranty and strong warranty program, with the tagline 'We are your dealership alternative' and a map of the service area.

Clarks Auto / Blue Star Works

An advertisement for Clark's Auto Fix featuring a cartoon superhero mechanic named Captain Clark. The ad promotes current specials on oil change, wheel alignment, and pre-road trip inspection, with prices listed. There is a QR code and phone number for appointments. The ad offers a referral bonus of $20 cash for referrals who own a Subaru, with spaces for the referrer's name and address.

Mailers and Ads Made for Clarks Auto. All artwork was restricted to owner’s approval. No templates used. All artwork and design is original by me.

Advertisement for Clarks Auto, an independent Subaru service and repair shop in Salt Lake City, Utah. Includes contact information, store hours, services offered such as oil changes, scheduled maintenance, emissions testing, night drop, after-hours key and vehicle pick-up, warranty program, and a map of the location. Features a cartoon mascot dressed as a superhero with a wrench.

Picture of Screen with an ad that was set to run in Utah Stories.

The logo of Blue Star Works features a circular design with the words "BLUE STAR WORKS" around the circle, a gear, and a blue star in the center.
A logo for Blue Star Motors surrounded by multiple images of car parts and machinery.

Blue Star Works logo I created using professional retro logos as inspiration.

Testing Blue Star Works website using custom code that I used, but was never published. It appears as though the code I used was attempted to be modified since, essentially breaking most of the pages, with this example still resembling live work I did.

https://shogun.page/previews/8b3a00fd-fad1-414f-a221-4784530a7d27/67803414c6158c7ae2367e32


Simple black line drawing of three rocks or formations on a line, with the left one featuring a small horn-like protrusion.

Personal Artwork

Using the outlines of our dogs, I created a logo for personal use. This was created freehand and modified in Photoshop. For serious use, Illustrator would be used.

A heart-shaped design filled with cartoon dinosaur illustrations, featuring the text 'SAVE THEM ALL' at the top, '$50' in a heart shape on the right, and 'Best Friends' at the bottom.

As a personal fundraiser, these were created to give to people and display per amount that was donated to Best Friends.

A colorful collage featuring iconic San Francisco landmarks such as the Transamerica Pyramid, Golden Gate Bridge, and Salesforce Tower, with a cruise ship in the bay, a car with balloons, and cartoon-style animals and people enjoying the city.

For a Christmas Gift, I blended together a funny, but loving piece. This was made with Photoshop and Illustrator.

Event ticket for an evening with James Taylor on Friday, May 31, 2024, at 7:00 PM at Utah First Credit Union Amphitheatre, West Valley City, Utah. Ticket includes live music, seat number 6, row J, section 201. The ticket features images of two dogs, a dog with a halo, and a dog with a halo, with the text 'A B C Ticket Masters'.
A wine bottle with a detailed label promoting the Park City Wine Festival, including event date, location, and menu details.

For a Birthday Gift, I created a replica ticket to have as a keepsake with a working barcode to be used for entry instead of a piece of paper. I utilized Photoshop, Illustrator, and InDesign.

This was created for another gift. Using the wineries own bottles as the canvas. I used Illustrator and InDesign.

Promotional poster for Wiseguys comedy show with Kevin Neal, featuring a photo of a man with two dogs, one with a halo and the other with devil horns. The poster includes details about the event, VIP options, date, time, and location in Salt Lake City, Utah.

This was used for a gift. I created this custom ticket by using Photoshop, Illustrator, and InDesign.