Annuity Scripts That Crush
PLUS... Discover How to Stop the Invisible Deal-Stoppers In Their Tracks
When a prospect says “yes” but the deal dies in the decision step, it’s usually because someone got in their ear. This guide gives you the scripts and frameworks to keep control, protect the decision, and close more annuity cases.
What you’ll get inside the free guide
- Scripts to handle objections from CPAs, financial advisors, and other third parties
- Strategy to “pre-sell” prospects before competitors get in their ear
- The “decision step” framework that wins more deals
- How to defend against online research that kills sales
- Specific language to use when prospects get cold feet
Bonus: messaging to help prospects defend the decision when “experts” show up after your call.
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Stop the “Invisible Deal Killers” before they show up
Most annuity deals don’t die in the presentation. They die after approval when a CPA, advisor, spouse, or Google search creates doubt. Use these scripts to pre-empt the objections and keep control of the decision step.
Neutralize the “CPA Bias”
Your prospect’s CPA is wired to save tax today, not protect wealth. Use the exact script to handle “I need to talk to my accountant” before it kills the deal.
The “Pre-Sell” Strategy
Don’t wait for the objection. Learn how to inoculate prospects against negative online reviews and “helpful” brother-in-law advice before they leave the meeting.
The 6-Layer Decision Step
Most deals die because one layer gets missed: Who, What, Where, Why, How, When. Use the framework to lock in the close.
It’s a Zero-Sum Game
Uneducated acquaintances are trying to take food off your table. Stop treating this like JV football. Get the defense strategies top producers use to win the decision step.
Fix “Cold Feet” Instantly
When a prospect hesitates, they don’t need more data...they need certainty. Use the decision matrix and language that helps them close themselves.
Beat “Dr. Google”
Prospects will research online and find negative stuff. Use the “pre-emptive strike” script to turn that research into trust in you.